Crystal Electricals

We want to be the first choice in our markets. In achieving our Vision, we will continue to focus on sustained and profitable growth and thus secure the future for our product Services. we strive to be the first choice¿¿ when it comes to offering solutions in material handling technology. Our performance needs to meet the expectations of our Customers.

We ease the workload of our customers. The focus of our business is our customers. Understanding their needs and offering new solutions and the best possible service eases the workload of our customers both literally and figuratively. We aim to strengthen customer loyalty and to further increase customer satisfaction. We are committed to technological leadership through innovation. For decades, the brands of Crystal Electricals have stood for the highest quality and leading edge technology. Thanks to sustained, above average investments in research and development, we intend not only to maintain our leading edge, but to keep ahead of the competition.

The Guiding Principles of Crystal Electricals are comparable to a corporate constitution. They set out the foundation for our conduct internally and externally and apply both to the Management Board and to all employees of the group. Our guiding principles can be broken down into a Commitment that we renew everyday and a Vision toward which we strive. To ensure that our Vision will become reality one day, we have defined a Mission that encompasses five principles. Our five Values that serve as a compass to keep our corporate Group on the right course round off our Guiding Principles.